• Super Admin
• 06 Mar, 2026

Founder and CEO of BBA Motors Rebecca Jia and D'banj inspecting some of the cars on display during the launch. Nigeria's luxury automobile market entered a new electric era on Friday as BBA Motors unveiled the Zeekr 9X in Lagos, marking the model's first appearance anywhere in Africa. The launch, held at the company's newly opened intelligent flagship showroom, also witnessed the delivery of the first Zeekr 9X in Nigeria to music superstar D'banj, signalling the formal entry of the high-end electric SUV into the country's growing premium mobility market. The event drew a wide range of dignitaries, including Nigerian business leaders, financial and leasing industry executives, ride-hailing partners, and prominent guests such as Professor Oyebanji Oyelaran-Oyeyinka. BBA Motors said the unveiling positions Nigeria as a strategic gateway for advanced electric vehicles in West Africa while strengthening automotive trade ties between Africa and Asia. Speaking at the launch, the Founder and Chief Executive Officer of BBA Motors, Rebecca Jia, said the showroom opening and the Zeekr 9X debut represent a major step in the company's expansion strategy in Nigeria. "In the Nigerian market, our core mission is to bring world-class Chinese automotive products and thoughtful localized services to local users," Jia said. "The debut and first delivery of the Zeekr 9X is a key move for us to enter the high-end new-energy vehicle segment and expand our product offerings." She added that the company intends to provide Nigerians with a wide range of mobility options, from everyday commuter cars to luxury vehicles, while also supporting fleet procurement, leasing, and maintenance for corporate clients and ride-hailing platforms. The Zeekr brand itself is a premium electric vehicle marque under China's Geely Holding Group, which has rapidly gained global attention for its advanced battery technology and intelligent driving systems. At the Lagos unveiling, product specialists said the Zeekr 9X had been specially optimized for African conditions, including Nigeria's road terrain and high-temperature climate. The all-electric SUV features a high-capacity ternary lithium battery capable of delivering up to 560 kilometres of pure electric driving range and a combined range of about 1,250 kilometres. With ultra-fast charging technology, the battery can charge from 30 to 80 per cent in about 28 minutes. Engineers also equipped the vehicle with a dual-motor intelligent all-wheel drive system producing 310 kW of power and 680 Nm of torque, enabling acceleration from zero to 100 kilometres per hour in just over four seconds. To handle Nigeria's varied road conditions, the SUV comes with reinforced chassis architecture and a ground clearance of 185 millimetres, allowing it to navigate both urban roads and rougher terrain. Inside, the Zeekr 9X offers a luxury cabin fitted with Nappa leather aviation-grade seats, panoramic digital displays, and a multi-screen intelligent cockpit powered by an AI-driven voice interaction system. The vehicle also features advanced driver assistance technology, including adaptive cruise control, lane centring, automatic parking assist, blind-spot monitoring and 360-degree panoramic imaging. At the highlight of the ceremony, Jia handed the keys of the first Zeekr 9X delivered in Nigeria to D'banj, who said the vehicle's technology and the company's localized support services influenced his decision. Industry observers say the launch could signal the early expansion of premium electric vehicles in Nigeria, where interest in sustainable mobility solutions is gradually rising alongside the growth of the country's high-end automotive segment. BBA Motors, which focuses on the import and distribution of China-manufactured vehicles, said it plans to expand its service network nationwide while introducing more electric and hybrid models tailored to African markets. The company added that the Lagos showroom will serve as a hub for sales, after-sales service, fleet solutions and ride-hailing partnerships as it seeks to position itself as a leading gateway for new-energy vehicles in Nigeria. Source: https://www.vanguardngr.com/2026/03/dbanj-grabs-first-unit-of-zeekr-9x-in-africa-as-bba-opens-intelligent-showroom-in-lagos/